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Source: Social Media Examiner and Moontoast
Trending topics on Facebook business marketing this week include Facebook?s introduction of its own Pages Directory, best practices for eCommerce stores, strategies to build super Fans or launch products, creative ways to customize your page, Facebook?s free ads, and much more.
Our Recent Facebook Business Marketing Post
Facebook Welcome Tabs of Event Planning and Services Pages
Facebook?s Own Pages and Places Directory
Facebook Pages Directory
As of yet, this directory is not publicly accessible.
Facebook Business Marketing Links from Around the Web
Why is Facebook Punishing Highly Engaging Brands, on AllFacebook
?The new Facebook news feed has practically erased from users? homepages all brands that don?t buy advertising.?
5 Best Practices for Facebook eCommerce Stores, by Mike Ewing at Hubspot
They are: ?be interactive, offer incentives, understand trends, optimize your layout, and keep things enticing.?
9 Facebook Marketing Strategies to Build Super Fans, by Amy Porterfield at Social Medial Examiner
So how do you move a Potential Fan all the way up the ranks to Super Fan?? (See Fan stages in above graphic.)
6 Tips for Launching a Product on Facebook, by Heather Whaling at Mashable
These include: ?build a target audience, reward community members, create a clear landing page and calls to action, solicit feedback to fine-tune, and leverage geotargeting.?
How Facebook Brand Fans Interact with Page Likes, by eMarketer
?The survey, from July 2011, found that 83% of US Facebook users who have ?liked? a brand have also clicked the ?like? button for content published on a brand?s Facebook page. Worldwide, 80% had done the same. Other popular ways to engage included recommending friends also ?like? the brand (60% in the US and 55% worldwide), taking information published by a brand and passing it to a friend (57% and 58%), posting content from a brand on a user?s wall (56% and 52%) and leaving comments on posts from the brand (53% and 50%).?
Facebook Gives $10 Million in Free Marketing to Small Business, by Todd Wasserman at Mashable
?In early 2012, Facebook will give each qualified business at least $50 of free advertising on Facebook.?
8 Creative Ways to Customize your Facebook Page, by Pamela Vaughan at Hubspot
?1. Claim Your Vanity URL
2. Create a Custom Welcome Page
3. Get Creative With Your Picture
4. Leverage Your Page?s Photo Strip
5. Create Custom Tabs
6. Create Tabs Showcasing Content From Other Channels
7. Customize Your Post Targeting
8. Run a Facebook Contest/Promotion?
5 Facebook Changes and What You Need to Know, by Andrea Vahl at Social Media Examiner
?This article takes a detailed look at how the News Ticker, Smart Lists, News Feed, Subscribe feature and Timeline will impact marketers and business owners.?
When a Facebook Status Update Goes Horribly Wrong, by Angela Connor at Online Community Strategist
?How long does it take to anger a slew of fans on your own Facebook page? Let?s ask Nikon.?
7 Ways to Play Facebook?s New Social Feedback Loop, AllFacebook
1. Get onto the graph
2. Go beyond pages
3. Focus on experiences
4. Analyze your audience
5. Use Sponsored Stories to spread brand awareness
6. Work GraphRank to make your ads more effective
7. Go beyond the click
Why Facebook Timeline Will Be Huge For Brands, by?Zeny Huang at Mashable
?With the focus shifting from building conversation to sharing content, the purpose of a Facebook brand page will be less about selling and more about telling an authentic story?.Now with the larger post size and photos, Timeline can easily serve as a brand blog, providing fans with frequent and engaging updates in a neatly packaged profile.?
Earlier Facebook Business Marketing Links Post
14 Facebook for Business Marketing Links, 9-26,11
Source: http://fbforbusinessmarketing.com/2011/09/30/facebook-business-marketing-links-9-30-11/
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